EA Buys Bungie Co-Founder's Studio Industrial Toys by IGN Video Games Articles
An innovative touch.
Electronic Arts announced today that it has acquired Industrial Toys, a developer known for the mobile titles Midnight Star and Midnight Star: Renegade.
Industrial Toys was started by Alex Seropian, the co-founder and former CEO of Bungie Studios, and former executive at Disney Interactive. Seropian founded Industrial Toys in 2012, announcing their first game Midnight Star later that same year.
“Creating breakthrough games takes passionate developers and incredible creativity, and each time we’ve worked with the Industrial Toys team, we’ve been inspired by their unique approach,” said Samantha Ryan, Senior Vice President of EA’s Worldwide Studios. “We’re thrilled to have them join our studio organization, pursue new ideas together and bring amazing new games to our players.”
The 14-person Industrial Toys studio is joining EA’s Worldwide Studios organization, and are reportedly focused on “bringing new game concepts to life.”
Industrial Toys’ Midnight Star featured innovative touch controls, allowing gamers to play through its sci-fi environments while shooting at it’s non-scripted AI enemies. It was released in 2015, and in our review we called it ‘Okay,’ saying it was “a polished-looking but shallow shooter that still has a long way to go, even compared to its iOS competition.”
A sequel, Midnight Star: Renegade, was released in 2016 for iOS and later on Android. Industrial Toys also made Midnight Rises, an “interactive graphic novel experience written by John Scalzi and illustrated by Marvel/DC superstar Mike Choi.”
Though all of Industrial Toys’ games so far have taken place in the same universe, it’s unclear if it will continue making Midnight Star games under EA.
The massive publisher has acquired many studios over the years, including Titanfall developer Respawn in 2017 for $455 million. Respawn is currently working on Star Wars Jedi: Fallen Order, a third-person action adventure game set in the Star Wars universe.