EA’s CFO has said that, during the process of greenlighting DICE’s Battlefield 1, the publishers wasn’t sure if younger potential consumers would know what World War 1, World War 2 or even the Vietnam War were.
“World War 1,” said Blake Jorgensen at the Bank of America Merrill Lynch 2016 Global Technology Conference (as reported by GameSpot). “We were worried that many of the younger consumers out there didn’t know that there was a World War 2 or Vietnam, so World War 1…”
It seems to have been a long, questioning road for DICE’s new project. Last month, we learned that EA Studios boss Patrick Söderlund originally “absolutely rejected” DICE’s pitch, saying that a trench war “can’t be fun to play.”